Our Story
Named after our daughters, Lulu & Annie represents the connection between generations — a mother and her daughters, sharing stories, style, and the little rituals that make jewellery so meaningful.
We wanted to create jewellery that women could wear every day — pieces that feel elegant, modern, and luxurious, but are made with honesty and care.
That’s why we only use real 925 sterling silver and gold-plated silver.
NO BRASS. NO BASE METALS. NO SHORTCUTS.
.
Lulu & Annie was born from a simple idea:
Why should beautiful, real jewellery only be for special moments or high prices?
We’ve been involved in the jewellery industry for over 20
years. After looking closely at what was being offered in today’s market, we
decided to build a brand focused on three things: great value, quality
jewellery and superior customer service.
Our aim is simple — to offer beautiful, well-made
jewellery at fair prices, backed by excellent communication and a genuinely
helpful service. We want every customer to feel confident in their purchase and
enjoy a straightforward, personal shopping experience from start to finish.
Every piece is designed to look refined and timeless, while still reflecting the trends women love today. Our jewellery is made to be layered, loved, gifted, and kept — not thrown away after a season.
By selling directly to you, we remove the huge mark-ups of traditional jewellery brands. That means you get real materials, beautiful design, and fair prices — all in one.
Lulu & Annie isn’t about fast fashion.
It’s about modern, affordable fine jewellery that stays with you.
Welcome to our world. ✨
